Pamela Henson

Regional President & Publisher
Southern Wisconsin

Pamela D. Henson grew up in Southern California and is a graduate of the University of Southern California, where she earned a degree in Journalism. She began her career in media and quickly advanced into executive leadership roles overseeing Sales, Marketing, Digital, and Content strategy across major markets throughout the United States.

Over the course of her career, Henson has held senior leadership positions with some of the most respected media organizations in the country, including the Minneapolis Star Tribune, San Francisco Chronicle, Milwaukee Journal Sentinel, Chicago Tribune, and Chicago Sun-Times. She also served as Regional President for Gannett/USA TODAY Network – North Wisconsin, where she led multi-market operations across the state, driving revenue growth while strengthening community engagement through local journalism.

One of her proudest achievements was the creation and launch of the “Kids in Crisis” series while at Gannett, a community-wide initiative focused on teen mental health needs. Developed in partnership with newsroom and marketing teams, the initiative received the prestigious Gannett Purpose Award in its inaugural year for its measurable community impact.

Most recently, Henson served in an executive leadership role at Marcus Theatres, overseeing media, marketing partnerships, and large-scale sports and community activations across a 17-state footprint.

With more than three decades of industry experience — the majority in executive leadership — Henson is known for her people-first leadership style, revenue innovation, and passion for strengthening the communities her organizations serve. As President and Publisher of Southern Wisconsin for Adams MultiMedia, she looks forward to deepening local relationships, empowering talented teams, and driving sustainable growth across the region.

Pam has been married to her husband Dave for over 30 years, has 3 children, two daughter-in-law’s and 2 grandsons. She is an avid reader, has a love of theatre and live music and loves to travel. She is incredibly passionate about board work in the communities she has lived in and has been a loyal supporter of Make A Wish, American Cancer Society, United Way, and ABCD (After Breast Cancer Diagnosis) just to name a few.